That BBQ Joint

That BBQ Joint is a great staple of Madison’s East side located on Willy St. They provide quick service and bold flavors. Two main things of which I wanted to incorporate in their re-branding. My emphasis was bringing out and enhancing great things that were already existing. The Brand was created to be as big and bold as their food, I expressed that language though the use of big bold type and playful patterns. Identity / Social Media / Packaging

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