That BBQ Joint is a great staple of Madison’s East side located on Willy St. They provide quick service and bold flavors. Two main things of which I wanted to incorporate in their re-branding. My emphasis was bringing out and enhancing great things that were already existing. The Brand was created to be as big and bold as their food, I expressed that language through the use of big bold type and playful patterns.
Identity / Social Media / Packaging